Our Story

“MEandMine was built out of a belief to make social-emotional learning accessible to every child and family. We all have different triggers of stress throughout our life and different emotions that can hijack our body’s ability to be able to process the world meaningfully. As parents, the best gift we can give to our little ones is to empower them to have fun with challenges, make friends with uncertainties, and discover the magic hidden inside them.”

- Elinor, Founder of MEandMine

The creation of MEandMine began with Elinor and a powerhouse of parents in Silicon Valley. After a career in neuroscience, Elinor noticed the growing mental health problems in young kids. Elinor started this personal project by chatting with 1000 parents across the U.S. Although with different backgrounds and various parenting skills, all of the parents had one thing in common: the deepest hope for children to develop a resilient core through a fundamental love of self, healthy life choices, and become not just better students, but better people.

The idea behind MEandMine was crystalized after a conversation with the Center on the Developing Child at Harvard. After connecting the dots between resilience and social-emotional learning, Elinor then formed a team of pediatricians, psychologists, educators, and parents to design stories and hands-on experiments that enhance SEL.

The Expert Team

MEandMine is founded by a group of pediatricians, psychologists, educators, toy experts, and parents. Backed by the Harvard Child Developing Center, our play kits are designed for children's well-being and immense responsibility parents.

How Our Play Kits Come To Life

Our designers work with family science experts and kids in our co-create lab to brainstorm hundreds of creative possibilities. We make great ideas remarkable!

What’s our fav part of the job? The kids! Before our kits are sent out to the world, they have to go through our toughest critics!

Sign up to be one of our co-creators!

Join Co-Create Lab

What’s our fav part of the job? The kids! Before our play kits are sent out into the world, they have to pass through our toughest critics.

Sign up for our local or virtual testing sessions!

We Are A Certified Benefit Corporation

Responsibly Made

Every MEandMine play kit is our promise for safe and exploratory play. We use eco-friendly and recyclable materials whenever possible. We're ASTM certified

Our Commitment to You

Our mission is to build best-in-class products that can inspire our next generation to utilize their unlimited potential. We take our responsibility as a company seriously, and we know this work will always be in front of us.

Give 1% Back

We promote SEL and Equity in education. So far we have pledged 1% of sales to underserved schools and foster families to accelerate SEL and have impacted 300+ students globally

Press & Awards

“Best invention and eco-friendly toy 2022. It helps nature a child’s intellectual and emotional development.”