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A boy reaching up a height chart beside a tower of Aha! play kit boxes

Build Resilience,
One box at a time

Meet the world’s first game-based
social emotional learning for kids
ages 4-8

  • Why SEL?

  • 13% Gain
    Academic Success

  • 25% Positive
    Behavior Outcomes

  • 29% Healthier
    Relationship Skills

  • 11X
    Learning Return

Gift Your Kids The Skills To Thrive In Life

  • Body Science

    Discover what we are made of

  • Growth Mindset

    Embrace challenges and develop grit

  • Self Worth

    Inspire confidence and self-efficacy

  • Empathy

    Perspective taking and compassion

  • Emotion Intelligence

    Manage feelings and handle frustrations

  • Communication

    Resolve conflicts and foster teamwork

Kickstart Your Kid’s Learning Journey

Designed by pediatricians, psychologists, and family science experts for your kid's developing brain!

  • The Aha! Digestion play kit

    Body Science

    Digestion

  • The Aha! Healing play kit

    Body Science

    Healing

  • The Aha! Muscle play kit

    Body Science

    Muscle

  • The Aha! Self Worth play kit

    Self Development

    Self Worth

  • The Aha! Brain play kit

    Self Development

    Brain

  • The Aha! Growth Mindset play kit

    Self Development

    Growth Mindset

  • The Aha! Emotion Science play kit

    Emotion

    Emotion Science

  • The Aha! Tantrums play kit

    Emotion

    Tantrums

  • The Aha! Empathy play kit

    Social Skills

    Empathy

  • The Aha! Teamwork play kit

    Social Skills

    Teamwork

  • The Aha! Decision Making play kit

    Social Skills

    Decision Making

  • The Aha! Skin play kit

    Body Science

    Skin

  • The Aha! Digestion play kit

    Body Science

    Digestion

  • The Aha! Healing play kit

    Body Science

    Healing

  • The Aha! Muscle play kit

    Body Science

    Muscle

  • The Aha! Self Worth play kit

    Self Development

    Self Worth

  • The Aha! Brain play kit

    Self Development

    Brain

  • The Aha! Growth Mindset play kit

    Self Development

    Growth Mindset

  • The Aha! Emotion Science play kit

    Emotion

    Emotion Science

  • The Aha! Tantrums play kit

    Emotion

    Tantrums

  • The Aha! Empathy play kit

    Social Skills

    Empathy

  • The Aha! Teamwork play kit

    Social Skills

    Teamwork

  • The Aha! Decision Making play kit

    Social Skills

    Decision Making

  • The Aha! Skin play kit

    Body Science

    Skin

Online Curriculum

Entrust your kid's education to our SEL/STEM certified teachers. We’re here for your kid, and we’ve also got your back!

* Scan the QR code on the box/instruction to get full access.

* Scan the QR code on the box/instruction to get full access.

People Love Us

  • Jackie Cucco

    Rated 5 out of 5

    The Toy Insider

    2022 best educational and eco-friendly toy! Aha! Empathy helps encourage empathy in action. Kids who use this are going to grow up to make changes that are better for the earth!

    - Jackie Cucco
    Toy Insider Senior Editor

  • Kendar B. Garner

    Rated 5 out of 5

    You need to see my kid's reaction. It’s literally so fun! Worth it for the reaction alone. The best part is finding new products for my son that he can learn so much from. Absolutely fun and educational!

    - Kendar B. Garner

  • Hannah Williamson

    Rated 5 out of 5

    One of the most important STEM projects for kids out there! It is very creative and a great tool to help child development and build positive social emotional health.

    - Hannah Williamson

  • Caline Mewitt

    Rated 5 out of 5

    I absolutely love the concept of making self-regulate, mindfulness, gratefulness into more visual and ”fun" activities to engage with our children. The play kits are a beautiful start for social emotional learning.

    – Caline Mewitt

  • Polly Mills

    Rated 5 out of 5

    It incorporates learning and fun into one product that focuses on social and emotional development. The online learning is a huge bonus. Impressive!

    – Polly Mills

  • Suburban Lawns

    Rated 5 out of 5

    I really enjoyed this activity. It can with three different experiments to follow the stages of digestion. It was a great bonding experience for us as well. Females are underrepresented in the STEM field and I want her to grow up thinking science is fun. I highly recommend this activity.

    - Suburban Lawns

  • Jeff Daley

    Rated 5 out of 5

    What a cool idea to combine STEAM with how our muscles work with energy! It was so nice seeing my kid learn not only the actual science but also the real-world applications of problem-solving. Seeing my girl's face lighted up the first time she made her muscle car move was such a fun moment!

    –Jeff Daley

  • Irene Collins

    Rated 5 out of 5

    I am VERY impressed with how this product integrates communication tips seamlessly into the game rules. I'm adding more MEandMine games to our collection for the holidays! And I think every family should have some of these games in the house.

    – Irene Collins

  • LT

    Rated 5 out of 5

    Learn about SEL through STEAM projects. My family likes this kit because it's both STEM and social-emotional learning. The combination of the two made us feel like we've learned so much through a holistic experience within the 1-2 hours!

    – LT

  • Gillian Goldstein

    Rated 5 out of 5

    Loads of fun for everyone! It's such a fun and silly way to show children the joy of eating good food and how our bodies do about it. Making the poop is hilarious and we had TONS of fun!

    – Gillian Goldstein

  • Marshana Johnson

    Rated 5 out of 5

    We love this! If you have a young scientist at home, you have to try this!!! This play kit is incredible, my kids had great time making food slime and the poop! My kids keep asking for more slime!

    – Marshana Johnson

  • Disney Debizen

    Rated 5 out of 5

    BUY WITH CONFIDENCE – THIS ONE IS A WINNER.This kit has everything! It's fun. It's educational. It involves reading a book and building. Your child will definitely learn something, and you may, too.

    – Disney Debizen

The Fun is Real

#MEandMineKids to show off what you've built. Join us and spread the magic!

Amazon rating: 4.7 out of 5 stars4.7 stars

    • A girl spinning a colourful MEandMine kit
    • Two boys laughing at a Colon Tunnel kit
    • A mother and two children playing a MEandMine board game
    • A girl and her father launching a balloon car
    • A child looking through a toy telescope
    • A girl building a MEandMine kit at the table
    • A boy holding up a small red circuit
    • Two girls racing a balloon-powered car
    • Children around a tall MEandMine science kit
    • A boy stretching slime over his head
    • A boy and an adult building a MEandMine kit
    • A girl looking through a toy kaleidoscope
    • A girl and a boy laughing over a craft
    • Children playing a game on a MEandMine box
    • A woman and a girl playing a MEandMine game
    • A child holding up a sheet of glittery slime
    • A boy beside a yellow MEandMine character model
    • A boy filling a MEandMine science kit
    • Two boys racing a balloon car
    • A girl looking through a green MEandMine viewer
    • A girl behind a MEandMine sun spinner
    • A girl holding the robot from a Robot Circuits kit
    • A boy and a man doing an experiment
    • A girl playing a MEandMine game on a red tray
A boy building a MEandMine kit beside a yellow character model

Prepare your kids for the future world

Press & Awards

“Best invention and eco-friendly toy in 2022. It helps nature a child’s intellectual and emotional development.”

  • Entrepreneur
  • Forbes
  • The Toy Insider Top Summer Toys 2022 winner
  • 2021 National Parenting Product Awards winner
  • Parents' Choice Recommended
  • Tillywig Toy Awards Brain Child Award winner
  • Mom's Choice Awards
  • 2020 Family Choice Award
  • Diversity in Action
  • The Spruce